Companies after increasing the speed of usage of internet and social networks by individuals decided to make use of social networks to are more and popular when it comes to their banding strategies, positioning, marketing activities, customers services and feedbacks, implementation of e-CRM and alike. People use social networks to be able to communicate, share their ideas, and utilize the flow of information and other means of publishing information about themselves.
Although since 1990s, usage of internet, many social networks and internet tools had emerged, it was not popular. Recently, through the development of social network in friendly atmosphere and with less complexity when it comes to functioning for individuals, this service (social network service) has become part of people's lives.
When it comes to clarification of analysis on customer satisfaction, customer retention, and customer relationship management and customer feedbacks, social networks play a pivotal role. As a result companies have tried to make use of Social network services to be able to better serve customers and obtain other various objectives. Most companies recognized that social network sites (SNSs) like Napster, Facebook, and Twitter and etc are the best places to them to be able to highlight their brand image by which they could increase their market share, and sustainability.
What's a Social Network?
It is considered as a platform by which social relations will soon be built among people and information sharing will soon be facilitated. Through social networks sites personal information and relationships may be shared and users can stay static in touch.
Most of SNSs give a personal page for posting, ability to search for friends and other conditions like updating profile and private data and have the capability to restrict and/or conceal the mentioned information by page owner from the eyes of public or specific people. Mobile applications development
These Online facilities (SNSs) have improved the movements of individuals on online tasks, especially in the mentioned social networks for the purpose of maintaining friendships aside from distance (geographical limitation). Not only this but and yes it enables people to get better jobs and partners.
Regarding the acceptance of the sites by people, companies have become interested to try this technique by which they could sell their products and services and better serve customer's needs and wants and through analysis of consumer buying patterns and their feedbacks they could fine tune their decision making process along with their strategies.